In the continuing racism row over Celebrity Big Brother, today has continued to throw up more twists and turns. (Okay, I KNOW I should pay more attention to more pressing issues, but unfortunately, racism against a Bollywood actress and an Indian in a foreign land, Ye Olde Blighty to boot, is important to me!)
The highlight of the day has been Carphone Warehouse revoking their sponsorship of the programme. I suspect Channel 4 will need to rethink its strategy a little, and think whether trying to milk blatant racism for soaring viewership is necessarily the way to take this forward. So, as my favorite CBB watcher, India Knight, has pointed out, Carphone Warehouse has managed to demonstrate that despite all the flak that capitalism gets, large corporations can and will demonstrate ethical and "moral" behaviour where necessary.
The lowlight (if such a word exists) is learning that the racist slurs continue to be flung at la Shetty in the house. Today, the poor woman had the misfortune of being labelled "Poppadum". HOW Channel 4 can pretend that this is NOT a racist insult is beyond me. But then, the world of media is a strange and difficult one, so maybe they know something us petty mortals don't.
Watch this space - both the chief racist instigator and la Shetty have been nominated for eviction tomorrow. The results tomorrow will say a lot about British society, and the verdict will be closely watched by political commentators around the world (not least in Patna, where protests for la Shetty were held on the streets, with the customary effigy of the Big Brother producers incinerated on the street).